The ‘soup that made Seinfeld famous’ heads to Walmart
NEW YORK — Soupman Inc., the parent company of The Original SoupMan, is about to see "the soup that made 'Seinfeld' famous" hit shelves at nearly 500 Walmart stores.
The brand's soups, which are already sold in more than 4,000 supermarkets nationwide, include the classic soups that made the company famous: lobster bisque, chicken noodle, lentil and tomato bisque.
The four soups that will be available in Walmart stores — like all the recipes — are the creations of Al Yeganeh, the brand's culinary inspiration and conscience.
"Our renowned soups are transforming the aisle in supermarkets," said Lloyd Sugarman, CEO of the Original SoupMan. "Today's consumers are hungry for variety, freshness and new taste profiles. We believe the Original SoupMan tetra pak carton soups meet and exceed each of those demands. I can't say it any better than they did on 'Seinfeld:' 'You can't eat this soup standing up. Your knees will buckle.'"
In addition to select Walmart stores, the Original SoupMan can also be found in the soup aisles A&P, Associated Food Stores, Carr's, Dominick's, Fairway, Food Basics, Food Emporium, H-E-B Supermarkets, Pathmark, Pavilions, Price Chopper, Randall's, Safeway, Super Fresh, The Fresh Market, Tom Thumb, Vons, Waldbaum's, Weiss and Woodman's.