Ad tech company taps new VP, sales North America

NEW YORK — Sociomantic Labs, digital advertising solutions provider for e-commerce marketers, has hired Charles Pitzer as the company’s VP of sales for North America.  

Pitzer has more than 25 years of sales experience, 14 of which have been concentrated in media with a focus on online advertising. He joins Sociomantic from Criteo. Previously Pitzer held positions at Specific Media, Advertising.com and IDG Communications.

At Criteo, he played a leadership role in developing their sales efforts in the U.S. and Canada. At Advertising.com, he helped launch the company's Canadian presence and helped establish their first Canadian office. Throughout his career, Pitzer has held senior sales leadership roles in Singapore, New York, San Francisco and Toronto. 

In 2012, Sociomantic grew from 20 to 119 employees and expects to double headcount again in the next year. The company currently serves customers in more than 50 markets worldwide.

Sociomantic recently brought in former Google executive Robert Bosch as the company’s chief sales officer for EMEA. Another former Google executive, Mahesh Narayanan, launched Sociomantic’s first APAC office in Mumbai.

"Technology-driven companies with a transparent approach will lead the pack when it comes to the future of ad tech," said Pitzer. "I could not be joining a more phenomenal company. Sociomantic has an amazing global culture that puts service first and is at the leading-edge of innovation." 

"Charles is a seasoned sales executive who brings keen insights and experience when it comes to staying ahead of the curve in the constantly evolving ad technology landscape," said CEO Jason Kelly. "As we continue to make massive inroads in the U.S. market we continue to add like-minded, talented individuals who are keen to help clients achieve their goals and understand the market in which they are investing in." 

"Charlie understands that the RTB media landscape is racing towards transparency," said J. B. Brokaw, North American president for Sociomantic. "Charlie has been seen firsthand the client frustrations with ‘black-box’ solutions and understands that Sociomantic is not only delivering industry-leading results, but also partnering with our clients by actually helping them understand the true market cost of retaining and acquiring new customers through RTB."

Sociomantic Labs delivers one-to-one digital advertising at scale, which enables e-commerce marketers to drive incremental sales and boost customer lifetime value. Sociomantic helps marketers engage new and existing customers with individually personalized display ads by leveraging first-party CRM data, along with advanced advertising solutions, including real-time bidding, stream-based data management, dynamic ad personalization and real-time reporting.