A.E. Outfitters gets 'real' with BTS campaign
NEW YORK — American Eagle Outfitters has engaged "real," as opposed to well-known celebrities, as the faces of its new back-to-school campaign.
The "Live Your Life" campaign will feature 15 people -- from fashion bloggers and stylists to musicians and actors -- each modeling a style of American Eagle Outfitters jeans.
"The 'Live Your Life' campaign is about celebrating individual style and putting the customer at the center of our brand," said Michael Leedy, chief marketing officer, American Eagle Outfitters. "Each member of the campaign shows off a unique denim fit and the multitude of looks you can build with a great pair of jeans and our colorful tops and accessories, illustrating our commitment to individuality, and the spirited optimism of the American Eagle Outfitters brand."
Beginning July 23, customers can win an opportunity to be featured in the spring 2013 campaign by submitting a photo and answering personal style questions online at www.ae.com/liveyourlife. Each entrant will then share their submission with their social network to garner votes. The top 250 people with the highest votes in each of the 15 jean fits will be displayed on www.ae.com and on American Eagle Outfitters mobile app. American Eagle Outfitters will select one winner from the top 250 in each category weekly for four weeks and on the fifth week the winners will be determined by a public vote on Aug 30. Nine women and six men will win a spot in the spring 2013 campaign as well as a cash prize.