Albertsons Market furthers social media effort with Facebook contest
BOISE, Idaho — Albertsons Market has launched a month-long contest asking customers to share their “Best Road Trip. Ever!” through photos, videos and essays on Albertsons Markets’ Facebook fan page for a chance to win a new car.
Each time a customer submits an entry, “miles” are added to the campaign road trip. As more “miles” are accumulated, the value of the car increases. The “Best Road Trip. Ever!” campaign begins with a Ford Fiesta and works its way up through the Ford model line. On Sept. 1, the public will begin voting for their favorite entries in each of three categories: pictures, videos and essays. At the end of the voting period, the top five entries in each category will be the finalists from which Albertsons Market will select one winner.
“Everyone loves to tell a story and it just so happens that we truly love to listen! In return, we are rewarding our customers with the chance to win a brand new car," stated Karl Meinhardt, VP social and digital marketing for Albertsons Market. To offer the contest to its customers, Albertsons Market partnered with sponsors Tender Choice, the National Pork Board, J.M. Smucker, Mike and Ike Candy, Wrigley and Fresh Express.