Amazon expands coins program for Android devices and tablets

Amazon customers in the U.S., U.K. and Germany can now buy, spend and earn Amazon Coins on their Android phones and tablets. Previously available for use exclusively on Kindle Fire tablets, Amazon Coins can now be used to buy the latest apps, purchase extra lives within Candy Crush or unlock Red’s amazing Super Roaster in Angry Birds GO directly from their Android devices.

Customers who download the latest version of the Amazon Appstore will see their existing Coins balances appear automatically. Existing Android customers can upgrade to the latest version of the Amazon Appstore on their mobile device via www.amazon.com/updateappstore and new customers can download the Amazon Appstore on their mobile device via www.amazon.com/getappstore.

“Since the launch of Amazon Coins, we’ve been amazed by the number of customers using Coins, as well as how many Coins they’re spending on apps and games,” said Mike George, VP, Amazon Appstore and Games. “Because customers can earn Coins when they buy apps in Amazon's Appstore, and because they can buy Coins themselves at up to a 10% discount, customers love the extra value they get when shopping in our Appstore.”

Amazon Appstore developers will continue to earn their standard 70% revenue share when customers make purchases using Amazon Coins.

“Expanding Amazon Coins across Android devices is the latest offering in an array of services that make Amazon the most complete end-to-end ecosystem for developers building, monetizing and marketing their apps and games,” the company stated in a release.