Amazon offers cheaper Kindle with side of ads

SEATTLE — Amazon announced that it is now offering a new Kindle for $114, compared with $139 for its standard model and $189 for the 3G version. The catch is that the $114 Kindle requires the user to view special offers and sponsored products on screensavers and on the bottom of the home screen.

“We’re working hard to make sure that anyone who wants a Kindle can afford one,” said Jeff Bezos, Amazon.com founder and CEO. “Kindle with Special Offers is the same #1 bestselling Kindle – and it’s only $114. Kindle is the best deal in consumer electronics anywhere in the world.”

Buick, Olay (Procter & Gamble), Visa, and Amazon.com Reward Visa Card (Chase) are sponsoring the first series of screensavers. Examples of deals that will be delivered directly to Kindle with Special Offers devices in the initial weeks include:

  • $10 for $20 Amazon.com Gift Card

  • $6 for 6 Audible Books (normally $68)

  • $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)

  • $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop

  • Free $100 Amazon.com Gift Card when you get an Amazon Rewards Visa Card (normally $30)

  • Buy one of 30 Kindle bestsellers with your Visa card and get $10 Amazon.com credit

  • 50% off Roku Streaming Player (normally $99)

To make sure customers don’t