Amazon streamlines buying experience

Amazon has introduced a new service that streamlines how customers transact with online merchants. Login and Pay with Amazon allows customers of participating companies to go from browsing to buying in just a few clicks using their Amazon account information.

“Amazon has more than 215 million active customer accounts,” said Tom Taylor, VP, Amazon Payments. “Login and Pay with Amazon enables companies to make millions of our customers their customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login.”

Companies encourage their customers to create an online account to offer a personalized buying experience. To avoid losing potential consumers who may be put off by having to create multiple accounts and keep track of various log-in credentials, Amazon has introduced a solution that allows buyers to login and pay on any participating site using their Amazon credentials. This allows online merchants to create long-term relationships with more customers. Login and Pay with Amazon helps replace guest checkouts with recognized customers, leading to improved services which could include: managing and tracking orders, purchase history detail, special discounts, instant access to shipping addresses and payment methods.

“So far, the consumer adoption rates that we’ve been seeing with Amazon Payments have exceeded our expectations and we’re excited to see the results once we start offering our customers the bundled solution of Login and Pay with Amazon towards the end of this year,” said Ash ElDifrawi, Gogo’s chief commercial officer. “We know that Amazon buyers are highly satisfied with their payment experience on Amazon. We also know through our research that Gogo users want alternative methods of payment. By offering Amazon Payments, we are providing Amazon customers an easy way to pay for Internet access on Gogo.”

Login and Pay with Amazon works on tablet, mobile and desktop devices. Developers can implement Login and Pay with Amazon with existing websites using a set of widgets and APIs to embed on the site and integrate with back-end systems.