Anheuser-Busch brews up new ad campaign
ST. LOUIS — Anheuser-Busch is launching a new advertising campaign that lets Budweiser drinkers track where their beer comes from and how it's made.
The campaign features fifth-generation brewmaster Pete Kraemer, as well as five regional brewmasters. Kraemer's job is to ensure that the Budweiser brewed around the world meets the same standards; he also oversees the growing and research of barley in Colorado and hops grown in Germany. Kraemer's father, Gerhardt, a Hungarian-born German immigrant, was also a brewmaster for the company; Gerhardt Kraemer retired in 2001.
The "Track Your Bud" television campaign, which starts Tuesday, is part of a digital campaign that allows consumers to trace the origin of their beer to one of Budweiser's 12 breweries in the United States, look at how the beer is made and discover the source of its ingredients.
"I have to admit that I'm a little more comfortable in the brewhouse than on TV, but what I really love about this campaign is that it shows off our outstanding brewmasters, as well as where and how Budweiser is brewed," Kraemer said. "The care that goes into making our beer at all steps of the process is second to none - this app and the TV spots help showcase this."
The ads will also feature brewmasters Jim Bicklein, of St. Louis; Dan Kahn, from Cartersville, Ga.; Aaron Vaughn, from Jacksonville, Fla.; Katie Rippel, from Fort Collins, Colo.; and Dave Taylor, from Newark, N.J. The campaign will feature the company's St. Louis flagship brewery, as well as breweries in Merrimack, N.H.; Baldwinsville, N.Y.; Newark, N.J.; Williamsburg, Va.; Cartersville, Ga.; Jacksonville, Fla.; Columbus, Ohio; Houston; Fort Collins, Colo.; Fairfield, Calif.; and Los Angeles.