Anheuser-Busch making a difference for military families
The Budweiser brand raised $2.5 million for military families during Major League Baseball’s recently ended regular season as part of a program called, "Walk-off a Hero."
The program’s name stems from a game-winning phenomenon that occurs in baseball when the home team scores a run during its last at bat to win a game in dramatic fashion. There were 205 such "walk off" wins during regular season play and each time one occurred Budweiser provided a scholarship to a family through the Folds of Honor Foundation, an organization devoted to providing scholarships to families of fallen or injured soldiers.
"Walk-offs are one of the most exciting ways to win in baseball," said Rob McCarthy, vp of Budweiser at Anheuser-Busch. "Knowing that each walk-off this season will help support and honor our wounded or fallen heroes and their families made each walk-off even more exciting and meaningful."
For each of the 205 walk-off wins during the 2012 regular season, Budweiser donated $5,000 to FHF. In addition to the "Walk-off a Hero" program, Budweiser contributed a portion of all sales from May 20 through July 7, raising a total of $2.5 million for FHF.
"Thanks to Budweiser and the ‘Walk-off a Hero’ program, we can now provide 205 more deserving military families with educational scholarships and incredible opportunities," said Major Dan Rooney, president and foun