A&P adds locally raised chicken, turkey and beef to exclusive product line
MONTVALE, N.J. — A&P announced that it has introduced a new line of locally raised chicken, turkey and beef products exclusively available to customers at select A&P, Pathmark, Superfresh, Waldbaum’s and The Food Emporium stores. All Mid-Atlantic Country Farms products are raised by family-owned farms using humane and sustainable farming methods, reducing the environmental impact of shipping food products over long distances, the company reported.
According to A&P, the animals used in the product line are fed a 100% vegetarian diet made from corn, soybean meal and a blend of vitamins, minerals, amino acids and oils.
“Our new Mid-Atlantic Country Farms brand offers our customers great tasting poultry and beef that is naturally raised on farms within close proximity to the communities we serve,” said Tom O’Boyle, EVP merchandising, marketing, supply and logistics. “We are pleased to support the efforts of Mid-Atlantic farmers to provide our customers with healthier and tastier beef and poultry options, while offering customers the more environmentally sustainable choice of fresh, locally-sourced chicken, turkey and beef.”
Mid-Atlantic Country Farms chicken is available now in all A&P, Waldbaum’s, Superfresh, Pathmark, and The Food Emporium Stores. Beef and turkey will be available in select stores throughout the summer. Natural chicken products will replace the Greenway brand natural chicken products currently sold in A&P banner stores. Greenway organic products, including chicken, will still be available.