Apple stores boost customer service with dedicated iPad stations

NEW YORK — Apple on Sunday rolled out dedicated iPad stations in its stores nationwide. The iPads are positioned near products for customers to use as tools for comparision shopping and customer assistance. 

Apple's in-store iPads, which feature a special in-store app, are designed to answer questions from customers and keep them in the store. Customers can also tap a button for help and the photo of an available sales assistant pops up with a promise that he or she will be over shortly to help.