Asda brings Nook to U.K. market

LONDON — Walmart's U.K. division, Asda, will has partnered with Barnes & Noble to sell exclusively Nook e-reader products.

Nook products available at Asda include the Nook Simpe Touch and Nook Simple Touch GlowLight. Both feature built-in access via Wi-Fi to Barnes & Noble’s digital catalogue of more than 2.5 million digital titles, including top-selling U.K. books, newspapers and magazines.

“Asda is a successful British retailer that puts value and customer service at the forefront of its business, we feel that it is a great brand fit for Nook,” said Jamie Iannone, president Nook Media LLC. “It has significant scale in the UK and we look forward to offering our award-winning products to their millions of discerning customers.”

Andrew Thompson, technology expert at Asda, commented: “At Asda we always aim to deliver the best in value and quality to our customers. Partnering with Barnes & Noble gives us an opportunity to add great value, high quality devices to our offering.”