AutoZone deploys solution to improve customer loyalty
CINCINNATI, Ohio — AutoZone, a leading retailer and distributor of automotive parts and accessories, is expanding its partnership with KSS Retail, a Dunnhumby company, so the company can improve its price and promotion strategies.
The retailer has selected KSS Retail’s PriceStrat solution, which will allow it to deploy science-based price modeling and promotion optimization across its merchandising organization. KSS Retail will work closely with AutoZone to implement its price and promotion strategies within PriceStrat so that the company can improve its customer loyalty.
With more than 5,000 store locations in the U.S., Puerto Rico, Mexico and Brazil, AutoZone recognizes that effective pricing is key to building its competitive advantage.
“We put our customers first, and it’s vital that we have not only the products that our customers want, when they want them, but that every item has the right price,” said Bill Hackney, VP of merchandising for AutoZone. “PriceStrat was the only solution with a unified model that included integration of both everyday and promotional pricing. We believe that a data-driven, scientific approach to making decisions about pricing and promotions will contribute to our continued success and our customer-first model.”
“We’re delighted to welcome AutoZone as a client,” said Yael Cosset, CEO of KSS Retail. “Its story illustrates the need for global retailers to move away from rules-based pricing toward a more sophisticated approach that works across multiple dimensions to deliver greater forecast accuracy. I’m pleased that through our initial work with AutoZone we’ve proven that PriceStrat modeling capabilities can help them optimize their pricing and promotional strategy so they are doing what’s best for their customers over the long term.”
KSS Retail provides price optimization and shopper insight solutions for the grocery, convenience, chain drug, general and online retail industries. Retailers use KSS Retail software and professional services to better understand their shopper’s needs, and to deliver more effective pricing, promotions and merchandising decisions. KSS Retail clients include 7 Eleven, Tesco, O’Reilly Auto Parts, BI-LO, Sonae, Raley’s, United Supermarkets and ABC Fine Wine and Spirits.