Banana Republic brings new style to Virgin America
SAN FRANCISCO and NEW YORK — Virgin America's flight crew is getting a little more stylish, thanks to a new partnership with Banana Republic. The retailer has designed the uniforms for the airline's 2,000 in-flight and airport teammates, and pilots.
The uniforms will feature a fresh, modern look with aviation details and a palette inspired by the airline's own inventive service style and signature cabin design, according to a press release. Virgin America will unveil the new uniforms on Aug. 8 on flights and at airports to mark the airline's fifth anniversary.
Virgin America also will offer Banana Republic travel essentials inspired by the new uniforms, available to Virgin America flyers for a limited time via the airline's Red in-flight entertainment system Shop platform and in select Banana Republic stores beginning Aug. 7.
"In creating the uniform designs for Virgin America, we wanted to respect the heritage of in-flight uniform design while injecting a modern twist that's both functional and fashionable," remarked Banana Republic creative director and EVP, Simon Kneen. "We referenced the time when onboard style and sophistication was of utmost importance and designed a modern interpretation that incorporates aviation details and celebrates Virgin America's signature style."
The uniforms feature an array of styles for Virgin America's pilots, in-flight and guest service teammates. For men, the nine styles include leather jackets, lined mac coats, striped sleeve sweaters, woven shirts and pants. For women, thirteen styles include a classic pencil skirt, slim dress, trousers, leather jacket and trench to start, paired with luxe silk print scarves, slim plaque belts and Virgin America-branded serving aprons for in-flight meal service. All looks include classic aviation touches, such as shoulder tabs and button chest pockets.