Banana Republic 'Gilt'ed into 'Mad Men' partnership
NEW YORK — Gilt Groupe, an online retailer that specializes in selling sought-after brands at discounted prices to its 3.5 million members, has partnered with Banana Republic to offer its members exclusive access to select pieces from the retailer's upcoming "Mad Men" collection.
According to Gilt Groupe, its members will be able to shop the collection weeks prior to the clothes hitting Banana Republic stores and BananaRepublic.com. A curated selection of styles for both men and women from the capsule will be available in limited quantities on Gilt.com. This special full-price sale will launch on Gilt.com on July 25 at 12 p.m. EST and last for 36 hours.
"We are thrilled to work with Banana Republic on this exclusive opportunity to offer our members a first-look and the ability to purchase the brand's first 'Mad Men' series-inspired capsule collection," says GiltMAN general manager John Auerbach. "Gilt is proud to offer the most coveted brands at affordable prices to its customers, so it was a natural fit to work with the ever-classic Banana Republic and the aspirational style of AMC's 'Mad Men.' We hope the partnership will bring instant success to the collection."
The men's collection includes chunky-meets-streamlined knit sweaters, tailored suiting and fitted trousers, as well as classic accessories with character, including a money clip, silk ties, tie bars and fedora hats, the company reported. The women's pieces are modern yet lady-like including a chic trench coat, tailored dresses, high-waisted skirts, silk tie-neck blouses and statement accessories, such as print scarves and leopard print pump heels.
Click here to read more about Banana Republic's "Mad Men" collection.