Belk celebrates 125 years with 125 days of prizes
DETROIT, Mich. — Southern department store chain, Belk, has teamed up with ePrize to launch Belk's 125 Days of Prizes, a multi-channel sweepstakes program celebrating Belk's 125th anniversary.
During the 125 Days of Prizes, Belk customers will have the opportunity to win amazing vacation prizes and giveaways from some of Belk's top designers and brands. On a daily basis, customers will have the chance to win prizes retailing between $500 and $6,500. These giveaways include products from Michael Kors, Karen Kane, Calvin Klein and KitchenAid. Belk partnered with ePrize to power the sweepstakes, in an attempt to promote and build buzz around Belk's significant anniversary, acquire useful consumer data and insights, and to drive brand engagement.
"Belk is a brand with a deep history of customer loyalty," said Jon Pollack, EVP sales promotion, marketing and e-commerce for Belk. "We created this campaign to say thank you to our most valuable asset -- our customers -- and kick off our next 125 years of engagement in a big way."
The multi-channel sweepstakes allows consumers to visit the promotion via the microsite, their mobile device, or on Belk's Facebook page to enter to win. Consumers can earn bonus sweepstakes entries by referring friends, submitting their own Belk memories by uploading pictures, engaging with Belk in the social space or being a Belk Rewards Card Consumer. The program also offers consumers a custom daily calendar, where they can easily log-on for the duration of the 125 days to view the day's prize and enter to win on a regular basis.
"Belk is a well-respected department store, known for being traditional and timeless while fit for the modern shopper," noted Sara Kowal, ePrize VP innovation. "We aimed to create a sweepstakes campaign that not only celebrated their momentous anniversary but also stayed true to their brand promise. This multi-channel campaign provides Belk customers a traditional giveaway, accessible in a modern and technologically savvy way."
The program will run until July 12, 2013.