Best Buy launches back-to-school campaign with mobile shopping app ShopSavvy
NEW YORK — Best Buy has launched the first campaign under the new partnership between mobile shopping application ShopSavvy and vertical ad network Longboard Media.
The campaign features targeted and location-based feature offers, local store inventory and branding content delivered when ShopSavvy users scan relevant products with their smartphones at Best Buy locations.
ShopSavvy and Longboard Media joined forces to offer highly targeted ad campaigns to major retailers through ShopSavvy's AdOns platform. AdOns enable advertisers to deliver hyper-relevant, UPC/GPS-targeted messages to mobile customers at the point of highest intent as they stand in a retail store with a potential purchase in hand.
Best Buy's first campaign under the partnership encourages ShopSavvy users to create a back-to-school checklist when the application tracks that the user is shopping in Best Buy.