WESTBOROUGH, Mass. — BJ's Wholesale Club is capitalizing on the growing demand for locally-grown produce by launching its "Farm to Club" program in each of its 195 clubs in 15 states. Rolling out this spring and summer, the Farm to Club program includes a variety of fresh fruits and vegetables that will be clearly marked with a special "Farm to Club, Locally Grown" seal.
BJ's defines "local" as grown in the state, so naturally availability of certain produce depends upon the weather and growing season for each item in each state. The company touted the benefits of buying local produce, claiming that doing so ensures it is at its peak flavor and nutritional value and that the local economy is being supported.
"As a buyer at BJ's, I strive to provide the very best produce for members," said Rob Johnson, produce buyer for BJ's Wholesale Club. "The Farm to Club program is very good for both the members who buy the local fruits and veggies and the farmers who are growing our food."
Currently, Farm to Club produce is available in all Florida clubs. For more information on the program, visit Facebook.com/bjswholesaleclub.