Blogging in fashion at Neiman Marcus
DALLAS -- High-end apparel retailer Neiman Marcus has announced the launch of NMdaily, a fashion blog, which the company said will provide daily updates from "the front lines of the design world."
"By producing a blog with a truly editorial point of view, we are creating a new and exciting online customer experience," said Wanda Gierhart, CMO Neiman Marcus Group. "NMdaily is central to our social media activities."
The blog features behind the scenes access to fashion shows and events, Q&A's with designers and exclusive interviews with the fashion world's most influential players, the company reported.
In addition, the NMdaily blog links to Neiman Marcus' online store, provides a list of fashion news from other sources, and offers access to press releases, images and other digital assets. Visitors also can view the Events Calendar to learn more about what's happening in-store at the 41 Neiman Marcus stores across the United States. Visitors also have the opportunity to view Neiman Marcus' Twitter feed, and link to the most recent Facebook posts.