B&N teams with Lilly Pulitzer for NOOK accessories
NEW YORK Barnes & Noble announced its new designer collaboration with Lilly Pulitzer for accessories for its popular NOOK e-reader. The first time partnership will include totes and cases for the NOOK 3G and the brand new Nook Wi-Fi e-book readers.
“We are thrilled to announce our partnership with Lilly Pulitzer on NOOK accessories. Lilly Pulitzer is a legendary brand which is instantly recognizable by the iconic bright and whimsical prints Lilly has become famous for,” said Christine Best, merchandising and product development director for Barnes & Noble digital accessories. “The aesthetic and direction of the look takes customers to a happy, colorful and festive place, just as the Barnes & Noble e-book reader gives customers a world of stories to transport them, that are accessible with the touch of a finger.”
Barnes & Noble will offer totes in two different prints for $69.95 each and covers in gold snake embossed ($59.95), secret garden ($49.95) and Buena Vista ($49.95) designs.