Bobby Flay to cook up more exclusives for Kohl's
MENOMONEE FALLS, Wis. — Kohl’s Department Stores announced a long-term license agreement with Bobby Flay to renew the chef's exclusive line of home and grill products, which will be available in Kohl’s stores nationwide and Kohls.com beginning February 2012.
“We are pleased to announce the renewal of our partnership with Bobby Flay and expand the Bobby Flay collection, said Don Brennan, Kohl’s chief merchandising officer. “The line has been a strong performer in the home category and continues to deliver on our commitment to offer world-class brands at an incredible value and differentiate Kohl’s in the marketplace.”
The Bobby Flay collection, which initially launched in 2008, will continue to carry the same product categories as before but will increase the volume of merchandise available under the brand, including a variety of housewares, such as dinnerware and serveware; flatware; drinkware; kitchen gadgets and utensils; grilling tools and cutlery; cookware and bakeware; food storage; kitchen textiles and table linens.