Borders expands focus on children
ANN ARBOR, Mich. Borders announced it's expanding its focus on kids with a slate of enriching events, new products from leading brands and strategic partnerships that position the retailer as an exciting hub for children and their families this holiday season.
The company announced that it has augmented its recently refreshed Children's sections to include additional products from leading brands such as the LEGO brand, American Girl and Sesame Street. In addition, the company said it has expanded its product assortment to include additional titles from Dr. Seuss and Sesame Street and a wide selection of baby books and non-fiction books for all ages. In toys and games, the assortment has been broadened to include Harry Potter and Star Wars-themed LEGO sets, puzzles and role playing games from Melissa & Doug, science activity kits from Scientific Explorer and SmartLab, as well as Sesame Street and Dr. Seuss educational games, puzzles and stuffed toys.