Borders launches new version of Kobo e-reader
ANN ARBOR, Mich. Borders announced the addition of the new Kobo Wireless e-reader to its digital assortment that now includes an industry leading selection of seven e-reading devices.
Borders' said its new Kobo Wireless e-reader comes with a built-in wireless connection, upgraded hardware in three new colors and a new processor that drives faster page turns. According to the company, the lightweight e-reader is available in three sleek color combinations: onyx, porcelain with a metallic silver back and porcelain with a pearlized lilac back.
The new Kobo Wireless e-reader allows consumers to browse more than 1.5 million books in the Borders eBook store and update their digital library wirelessly, directly from the e-reader device, a smartphone or the Borders Desktop Application, the company reported. In addition, customers can add documents using an SD card, Adobe Digital Editions, or drag-and-drop.
"We are committed to offering our customers the best of the physical book and eReading worlds," said Mike Edwards, CEO of Borders, Inc. "For decades readers have known Borders as a trusted destination for exploring and discovering traditional paper books — and now as the only major book chain with a comprehensive selection of e-readers and digital content, we are meeting our customers' reading needs on all fronts. Nowhere else can you browse a selection of more than 82,000 paper books, walk over to Area-e, our new digital hub, where you test drive a variety of e-reading devices, and then search for your next favorite book in our e-bookstore.