Campbell’s taps new Mama's Boy
CAMDEN, N.J. — Campbell’s Chunky soup, the official soup sponsor of the NFL, is renewing the Mama’s Boy campaign for the 2013 season, this time tapping Green Bay Packers linebacker and Super Bowl XLV champion Clay Matthews as its spokesperson.
In conjunction with the new ad campaign, Campbell will kick off the upcoming season with three new soups inspired by a classic sports pub menu: Hearty Cheeseburger, Spicy Chicken Quesadilla and Philly-Style Cheesesteak.
Since it was introduced in 1997, the Campbell’s Chunky Mama’s Boy campaign has featured numerous NFL players.
“Throughout the history of the campaign, Campbell has brought passionate football fans delicious and hearty soups in flavors they love, paired with a ‘Mama’s Boy’ they can relate to,” said Mark Materacky, senior brand manager, Campbell’s Chunky soup. “Our new ‘Mama’s Boy’ Clay Matthews and our new pub-inspired soups will get fans fired up for football season.”
The three new Campbell’s Chunky soups will be available nationwide beginning this month.
Campbell’s Chunky soup is also revamping recipes for some of its existing varieties, including New England Clam Chowder, Old-fashioned Vegetable Beef and Beef with Country Vegetables.
Clay Matthews will also be teaming up with Campbell to support local communities with the Sacks for Soup program. Each time Matthews sacks an opposing team’s quarterback during the 2013 NFL regular season, Campbell will donate 1,000 cans of soup to a local food bank in the opposing team’s city and 1,000 cans to a food bank in Green Bay, Wis. In addition to the soup donation, Campbell will also make a $1,000 donation to Clay’s charity, CM3 Charitable Fund, for each sack that Clay records throughout the NFL regular season.