Candies gets sweet with Vanessa Hudgens
NEW YORK -- Iconix Brand Group has unveiled its spring 2011 multi-media advertising and marketing campaign featuring actress Vanessa Hudgens for its junior brand, Candie's. Candie's is sold exclusively at Kohl's Department Stores nationwide and Kohls.com.
"Ever since I saw Fergie do the ads for Candie's, I fell in love. It's such an honor to be a Candie's girl," commented Vanessa Hudgens. She added, "We had a blast shooting the campaign, one of my favorite sets was using the diner countertop as a runway, it's definitely not every day I get to do that."
The campaign will debut in March issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan and Kohl's marketing vehicles such as outdoor billboards, in-store graphics, tab, online and direct mail.
Julie Gardner, Kohl's EVP and chief marketing officer, stated, "Vanessa Hudgens is relevant in today's pop culture and a style icon. We are very excited to feature her in our spring Candie's campaign and are confident she will resonate with our young shoppers who want great style at a great value."
Hudgens will make personal appearances on behalf of Candie's as well as attend a launch party for the brand. She will star in the upcoming films Beastly and Sucker Punch this spring.
While serving as the Candie's spokesperson, Vanessa will be tweeting from the Candie's Twitter page, giving Candie's followers a behind the scenes glimpse into her world, the company reported.