Catalina names former Sears Holdings exec new CPO
ST. PETERSBURG, Fla. — Catalina Marketing named Michael Murray to the newly created role of chief product officer.
Murray previously served as chief marketing officer of e-commerce and online at Sears Holdings where he led all acquisition, social marketing and online customer communication for Sears.com and Kmart.com. Murray’s new employer said he will be responsible for leading Catalina’s overall consumer-centric product strategy and innovation roadmap and play a key role in the company’s expanding portfolio of products and solutions to help brands and retailers better engage with consumers online and offline.
“Catalina is dramatically expanding its vision and solutions to address the changing needs of brands, retailers and consumers. We’re bringing new personalized experiences to consumers across a variety of touch points along the path-to-purchase and helping our clients grow consumer loyalty over time,” said Catalina CEO Jamie Egasti. “Michael is an accomplished executive with extensive innovation experience across traditional and new media marketing, CRM, and Internet technology. His experience in driving innovation, as well as expertise in when and how to engage the consumer along the path-to-purchase, will help Catalina stay at the forefront of consumer loyalty innovation.”
Catalina characterized Murray as a proven strategist with an excellent understanding of today’s constantly evolving, technology-driven marketplace. Prior to Sears Holdings, he was general manager, new ventures and innovation and VP marketing operations, which included the development and deployment of AOL’s multi-channel member management CRM platform, and VP of consumer loyalty and retention.
“I am thrilled about joining Catalina and leveraging my experience with insights, data, and multi-channel reach to be a part of Catalina’s consumer-centric, multi-channel approach,” said Murray. “I am a true believer that brands must meet the consumer’s need for one-on-one engagement through the channel that they choose, whether that be online, at-home, on-the-move, in-store or in post-purchase conversation. Catalina is transforming the consumer shopping experience and I am extremely excited about becoming part of the team that is making that happen.”