Catalog Spree, a digital mall that lets consumers browse, discover and shop their favorite brands, has launched a new beauty department in its mobile shopping app with lookbooks for Sephora, Beauty.com, Avon, Bliss and the Body Shop.
The new department also features the Catalog Spree-branded Beauty Fall 2013 lookbook which includes brands such as Benefit, Bobbi Brown, Marc Jacobs, NARS and Yves Saint Laurent.
Catalog Spree's full-page lookbooks let consumers browse and shop by flipping through pages on an iPad or iPhone. The app features more than 350 custom lookbooks, as well as traditional digital catalogs, for top-tier beauty and fashion brands such as Barneys New York, Forever 21, Nordstrom, Stella & Dot, Target and Toms Shoes. All custom lookbooks are created with Catalog Spree's all-digital publication platform, Spree Studio.
"Many e-commerce retailers, especially those in beauty, don't print or have limited distribution of traditional paper catalogs due to costs. With Spree Studio, Catalog Spree is removing that barrier by easily creating gorgeous digital lookbooks that deliver an engaging shopping experience," said Joaquin Ruiz, CEO of Catalog Spree. "We're constantly striving to delight mobile shoppers with fun, high-quality content, so adding top beauty brands to Catalog Spree was a no brainer, especially when you consider that almost 70% of our shoppers are women."
Catalog Spree has published more than 1,000 catalogs this year, including more than 100 custom lookbooks in just a few months. These custom lookbooks are seeing high readership and user engagement, including 50% more product click-throughs than a traditional digital catalog.