Celliant brings textile technology to Dick's
LOS ANGELES — Celliant, a maker of textile technology for apparel, has partnered with Dick's Sporting Goods to launch a new line of Koppen men's and women's baselayers, which features Celliant technology and is available exclusively at Dick's Sporting Goods.
Comprised of a unique blend of optically responsive materials embedded into the fibers' cores, Celliant technology harnesses the body's energy and re-emits it into the muscle tissue in the form of usable energy and far infrared light. Effects range from increased oxygen levels in the tissue, to balanced temperature, quicker recovery and healing, and heightened strength and athletic performance.
"We're thrilled to work with Dick's Sporting Goods on the launch of Koppen baselayers," says Seth Casden, CEO of Celliant. "This venture allows us to bring our technology to a new demographic of consumers, through a brand they already trust and rely on for quality and comfort."
Baselayer tops and bottoms retail for $50 each and are available for purchase at Dick's Sporting Goods stores nationwide and online at www.dicksportinggoods.com.