Change comes in a bottle for Pepsi
PURCHASE, N.Y. — Pepsi has unveiled a new single-serve bottle, marking its first design update since 1996. The new bottle will be rolled out in markets nationwide starting in April in 16-ounce and 20-ounce packaging, with full conversion taking a few years.
"This new bottle is the next milestone in Pepsi's Live For Now marketing campaign," said Angelique Krembs, VP TM Pepsi marketing. "Our single serve bottle is the most visible and tangible connection point we have with our consumers, and we love how the new bottle expresses our brand DNA."
The new bottle feature a bold swirl, elevated profile and an etched grip. A new, 12-ounce glass bottle will also be offered as a premium package in select stores. The new bottle is the first iteration of the redesign of the full portfolio currently underway under the stewardship of PepsiCo's chief design officer Mauro Porcini, with additional elements to be rolled out throughout the year.