Changing of the guard at Coty’s OPI brand

Leading global beauty company Coty has announced that OPI founder and CEO George Schaeffer plans to retire. Schaeffer will continue to work with OPI's management team through a newly created role as OPI's strategic board adviser.

Schaeffer founded OPI in 1981 and has grown the brand’s portfolio of shades to more than 400. After more than 30 years of leading OPI, Schaeffer will focus on the Schaeffer Family Foundation and multiple charities that support health-related causes and children's education.

"George puts his heart into everything that he does: the OPI business, the professional nail care industry and his philanthropy," said Michele Scannavini, CEO, Coty. "I would like to thank George for his commitment over the years and wish him continued success in the future."

"George is a visionary leader and entrepreneur," said Renato Semerari, president, Coty Beauty. "I am very thankful for his leadership in making OPI such an iconic brand and for his help in making OPI become an integral part of the Coty family. I'm extremely pleased that he will remain involved in OPI's future."

"The OPI brand is my baby, which I have loved and nurtured for many years, and will continue to do so," added Schaeffer. "I look forward to working together with Mary and Suzi and expanding OPI's presence worldwide."

To move the brand forward and lead its international expansion, Coty has appointed Mary van Praag to GM of OPI. Van Praag will begin her new role on Jan. 1, 2014, replacing John Heffner, who, according to the company, has left the organization to “pursue other career interests.”

Van Praag led Coty's mass channel sales organization in the U.S. for three years, after which she was promoted to her current role managing Coty's business in Canada.
 
"Mary's strong business acumen, category knowledge and diverse work experience will be key assets in expanding the OPI brand business internationally," said Semerari. "She has been a star performer within the organization for many years and I'm confident that there is no candidate more qualified than Mary for this important role."

"I'm deeply honored that Coty's leadership has chosen me to oversee the OPI brand, especially during this crucial time in the brand's history," said van Praag . "I'm eager to start my new role and working with George and Suzi to propel the OPI brand toward new levels of growth."

Van Praag is a graduate of Miami University where she earned a bachelor of science in business with a major in marketing. She also completed an Executive management program in general management at Harvard Business School.