Children's Place names chief marketer
SECAUCUS, N.J. — The Children's Place Retail Stores has announced the appointment of Lori Tauber Marcus as SVP chief marketing officer, effective Nov. 16. She will be responsible for brand strategy, e-commerce, CRM, creative services, public relations, social media and visual merchandising. She will report directly to Jane Elfers, president and CEO.
Tauber Marcus, 49, has 27 years of broad-based marketing experience. She spent 24 years with PepsiCo in marketing positions of increasing responsibility, culminating in her appointment as SVP marketing activation for PepsiCo Beverages, North America. Her previous PepsiCo experience included responsibility for global strategic initiatives, product innovation, and strategy in their beverage, food service and entertainment divisions. She earned her BS degree in Marketing from the Wharton School of Business at the University of Pennsylvania.
"Lori has a proven track record of developing and building global brands," commented Jane Elfers. "She is a key addition to our senior leadership team and I look forward to partnering with her to build The Children's Place brand."