Claire's names new marketing head
CHICAGO — Claire's Stores has named Dina Keenan as global SVP/chief marketing officer.
Keenan recently joined the company, and is a proven marketing executive with more than 20 years of global experience in marketing strategy, brand development, advertising and retail. Her unique cross-disciplinary background comprises both agency and client side experience including The Integer Group, Bath & Body Works, Elizabeth Arden Red Door Salons & Spas and Bozell Worldwide. The CMO position reports into Jim Fielding, CEO.
Jim Fielding, CEO of Claire's Store's Inc. commented, "We are very pleased to announce that Dina Keenan has joined Claire's as global chief marketing officer. Dina possesses a compelling combination of leadership skills and marketing acumen, both of which will play a critical role in helping us achieve our future growth objectives. She also truly understands the power of branding across multiple platforms and brings a fresh perspective to continuing our conversation with our Claire's and Icing friends. I am thrilled to have her join the talented senior management team at Claire's."