Collective Brands forges new distribution agreements
LEXINGTON, Mass. — Collective Brands’ Performance and Lifestyle Group, which owns Sperry Top-Sider, Keds and Stride Rite, has signed new distribution agreements with partners to ramp up international expansion in several markets, including Japan, Singapore, Malaysia and Spain.
Through an agreement with ABC-Mart, Tokyo, the Saucony and Sperry Top-Sider brands will be reintroduced across the Japan market. For the Singapore and Malaysia markets, the company has inked a distribution deal with RSH Limited, Singapore, for the Sperry Top-Sider, Keds and Saucony brands in both countries.
Through a new distribution deal with Sefonia Yourself SA, Barcelona, which also currently holds the Sperry Top-Sider distribution agreement and has been managing the introduction of Sperry in Spain for the past year, the Keds brand will be re-introduced in Spain in 2012 through a similar strategic approach targeting pinnacle retail stores well aligned with the brand's cache in the local market, according to the company.