Costco stays tuned to PRN channel
Costco’s enhanced its ability to sell 3D televisions with the renewal and upgrade of a relationship with Premium Retail Networks (PRN).
Under the new agreement, PRN’s upgraded in-store media HDTV Network will provide Costco warehouses with a dedicated 3D content channel to support Costco’s 3D consumer electronics education initiatives. PRN is further integrating its HDTV Network platform with Costco’s technology infrastructure to support a wider range of media formats.
For example, the company said the upgrade delivers high-quality video streams, enhances performance of video playback channels across the network, and is scalable to accommodate future technologies. The platform’s ability to evolve with future video and digital applications will enable Costco to continually showcase the latest developments in consumer electronics.
“PRN continues to provide Costco with new and innovative ways to engage our members and bring the highest quality technology to in-store media,” said Paul Latham, VP membership and services.
PRN, a Technicolor company, and Costco have worked together since 2004.
“In addition to the important renewal of our longstanding relationship, we’re excited to bring 3D to Costco,” said PRN President Ahmad Ouri. “Costco members benefit from this new platform as they can learn about and compare products and be entertained while they shop.”
In addition to the new 3D capabilities, PRN will continue to provide Costco with and integrated retail media solution including custom HDTV content, strategic programming, advertising sales, network operations, media management and scheduling. The agreement also calls for PRN to provide custom programming highlighting Costco’s differentiated services and department offerings, branded Costco content and consumer electronics education, produced by PRN’s Content and Creative Group. The Costco in-store network features custom HD entertainment and sports programming acquired from PRN’s strategic alliances with more than 150 content providers.