Costco stays tuned to PRN channel

Costco’s enhanced its ability to sell 3D televisions with the renewal and upgrade of a relationship with Premium Retail Networks (PRN).

Under the new agreement, PRN’s upgraded in-store media HDTV Network will provide Costco warehouses with a dedicated 3D content channel to support Costco’s 3D consumer electronics education initiatives. PRN is further integrating its HDTV Network platform with Costco’s technology infrastructure to support a wider range of media formats.

For example, the company said the upgrade delivers high-quality video streams, enhances performance of video playback channels across the network, and is scalable to accommodate future technologies. The platform’s ability to evolve with future video and digital applications will enable Costco to continually showcase the latest developments in consumer electronics.

“PRN continues to provide Costco with new and innovative ways to engage our members and bring the highest quality technology to in-store media,” said Paul Latham, VP membership and services.

PRN, a Technicolor company, and Costco have worked together since 2004.

“In addition to the important renewal of our longstanding relationship, we’re excited to bring 3D to Costco,” said PRN President Ahmad Ouri. “Costco members benefit from this new platform as they can learn about and compare products and be entertained while they shop.”

In addition to the new 3D capabilities, PRN will continue to pro