Coty looks within to strengthen brand
NEW YORK — Coty has promoted Catherine Walsh to the newly created position of SVP of corporate communications. The company will look to Walsh to help strengthen its global brand-building efforts.
"Catherine Walsh has been a key force in creating and developing the American portfolio of Coty Prestige since she began with us in 2001," said CEO Michele Scannavini. "Her passion for all forms of beauty, her natural curiosity and her unique marketing capabilities have all contributed to the growing success of Coty Prestige throughout the past decade, and they are just some of the characteristics that make me confident in her ability to take on this new role."
Walsh will be responsible for promoting Coty's corporate image, implementing effective financial communication, piloting Coty Cares, developing digital capabilities and leading internal communications. Serving under her to help achieve those goals is a cross-divisional team that will include representatives from the departments of corporate public relations, corporate sustainability, global digital and employee communication.
"I have been in the Coty family for more than 10 years, and now I look forward to helping make Coty one of the strongest brands in the beauty industry," said Walsh. "My goal is to ensure that our brand is recognized and admired by peers, retailers, consumers, suppliers and employees alike. With the wonderful team I have to support me, I know that we will be able to achieve those goals and much more."
Walsh's many achievements at Coty include establishing a long-standing collaboration with Jennifer Lopez and inventing new concepts and brand territories with Marc Jacobs and Balenciaga. She sits on the Fashion Institute of Technology's industry advisory board and the board of directors for the Chinati Foundation.
Coty's portfolio of fragrances, color cosmetics and skin and body care products are sold in more than 130 countries and territories. Coty's product offerings include global brands Adidas, Calvin Klein, Chloe, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.