Coty revamps executive leadership

NEW YORK — Beauty brand Coty has promoted Stephen Mormoris to the position of SVP, global marketing American fragrances, Coty Prestige. Additionally, Johanna Businelli has been promoted to the newly created position of SVP, color cosmetics, Coty Beauty.

Mormoris will be charged will strengthening and building brands such as Calvin Klein, Marc Jacobs and Balenciaga, as well as developing new luxury fashion and lifestyle brands. He will also retain responsibility for scouting new partnerships in the fragrance arena as well as overviewing some strategic relationships with existing partners. Mormoris will report to Jean Mortier, president, Coty Prestige.

"Steve is a seasoned, top-notch marketer who has played a key role in Coty's success throughout the past 12 years," said Mortier . "Thanks to his creativity, business sense and broad understanding of global market trends, he has built strong, enduring, consumer-relevant brands in cosmetics and fragrances. His appointment will further strengthen the global ambitions of our brands, as we continue to develop Coty as a dynamic worldwide beauty leader."

"I have a real passion for Coty, the beauty industry and the brand partners who have been so instrumental in our success," added Mormoris. "I look forward to taking on this new role with gusto and helping the Coty brand further develop through Coty Prestige; the potential is fantastic."

Mormoris, who joined Coty in 2001, has been the architect of the Coty Beauty fragrance portfolio, establishing fashion and celebrity brands spanning the prestige and mass markets, and overseeing strong organic growth. He developed strong relationships with Coty license partners such as Halle Berry, David and Victoria Beckham, Beyonce, Celine Dion, Guess, Heidi Klum, Kylie Minogue, Kate Moss and Katy Perry. 

He also contributed to the development of Coty's color cosmetics portfolio, which now spans entry price brands to more premium and image-driven brands. He is credited with helping to turn Rimmel into a leading trendy, value-driven global cosmetics brand. He was also responsible for leveraging the Sally Hansen's leadership positioning in the nail category in the U.S., creating different consumer offers in nail color, nail appliques and gel color technology. 

Businelli's role marks the first time Coty has had a senior marketing position fully dedicated to color cosmetics, which has become the second-largest and fastest-growing segment in Coty. She will ensure the expansion of Coty’s color portfolio, growing brands such as Astor, Rimmel, Sally Hansen, Manhattan and NYC. She will also lead, along with chief scientist officer Ralph Macchio, the Coty Color Technology Innovation Council. Businelli will report to Renato Semerari, president, Coty Beauty. 

"Johanna has already made her strong personal mark on the development of our business. With her avid enthusiasm and industry-leading expertise, she will make a great impact in color cosmetics, which has grown to become the second-largest segment for Coty," said Semerari. 

"The creation of this role demonstrates the importance of the color cosmetics sector to Coty," added Businelli. "And it is a very positive step for the future, allowing me to leverage my knowledge of the market and the consumer for color cosmetics across the company."

Businelli joined Coty in 1997 with Coty's acquisition of Rimmel. Since then, she has occupied diverse and growing marketing and general management positions both in the United Kingdom and in Italy. She was most recently in charge of global trade marketing for the color category, working closely across global teams to align Coty's marketing initiatives with company priorities. 

Coty's portfolio of fragrances, color cosmetics and skin and body care products are sold in more than 130 countries and territories. Coty's product offerings include global brands Adidas, Calvin Klein, Chloe, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.