Coupons.com names former Safeway exec as COO, CFO

Coupons.com has appointed former Safeway executive Mir Aamir as the company’s CFO and COO.

Aamir has more than 18 years of finance, strategy and operating experience, primarily in the retail and consumer packaged goods industries. He will oversee all financial and accounting functions. These are currently managed by Richard Hornstein, the company’s CFP and general counsel. Hornstein will continue in the role of general counsel and chief legal officer, a role he has held for the past two and a half years. Aamir, in addition to the finance functions, will also oversee the company’s operations and the international business.

“For the past 15 years Coupons.com has worked to bring a digital consumer experience to high-volume retail and CPG industries. Mir has also been a pioneer in this space and is a recognized and well respected thought leader who brings extensive, highly relevant experience to our business,” said Steven Boal, Coupons.com CEO. “Not only does Mir have large-scale financial experience, he also has deep expertise in both CPG and high-volume retail. As a thought leader in direct-to-consumer and retail trade promotions, Mir has spent almost two decades understanding consumer shopping behavior and how to effectively engage with shoppers, whether they are at home, on the go, or in the store. Mir’s unique combination of experiences will serve our company well.”

Aamir was most recently president of customer loyalty and digital technologies at Safeway. He helped found and lead the Just for U platform, Safeway’s industry-leading digital and mobile platform for loyalty and targeted marketing, reaching more than 6 million registered shoppers to date. Previously at Safeway, he was SVP of marketing strategy, financial planning and analysis, pricing and shopper card. Before that, he held the position of group VP, financial planning and analysis and strategy, for all of Safeway’s U.S. business units with annual sales exceeding $33 billion.

Prior to Safeway, Aamir was at A.T. Kearney, Inc., where he was officer and VP for the strategy and management consulting firm’s consumer and retail practice. His clients included top grocery retailers and CPG manufacturers.

Before that, Aamir held various positions at Procter & Gamble and Citicorp in Asia.

Aamir has an M.B.A. from the University of Chicago Booth School of Business and a B.B.A/M.B.A. in Finance from the Institute of Business at the University of Karachi.