Coupons.com prices IPO

Coupons.com has gone public. The digital promotional platform has priced its initial public offering of 10,500,000 shares of common stock at $16 per share, which is above the reported expected range of $12 to $14.

Coupons.com has also granted the underwriters an option to purchase up to an additional 1,575,000 shares. Shares are expected to begin trading on the New York Stock Exchange today under ticker symbol "COUP."

Goldman, Sachs & Co., Allen & Company LLC, BofA Merrill Lynch and RBC Capital Markets LLC are acting as bookrunners.

A registration statement relating to these securities was filed with, and declared effective by, the Securities and Exchange Commission late this week.

Coupons.com connects brands and retailers with consumers, offering digital printable coupons, digital paperless coupons, coupon codes and other promotions. Founded in 1998, the company is based in Mountain View, Calif.