Crabtree & Evelyn positions itself on cloud for global expansion

BURLINGTON, Mass. — Crabtree & Evelyn, an international luxury brand known for its bath, body and home fragrance products, turned to Demandware to re-launch its U.S. e-commerce site, crabtree-evelyn.com. 

Demandware, a leading provider of enterprise cloud commerce solutions, will help the luxury brand deliver a seamless digital commerce shopping experience across all channels. In addition to re-launching its U.S. site on the Demandware Commerce platform, Crabtree & Evelyn will use the cloud commerce solutions company to offer its customers online shopping via smartphones and tablets. Demandware’s cloud-based digital commerce platform will also be the foundation for Crabtree & Evelyn’s global expansion. The luxury brand has more than 500 stores across 60 countries.

“As a global brand focused on growth, we needed a flexible solution, a platform that will enable us to rapidly expand our business and create highly customized, personalized brand experiences across channels and geographies. We chose Demandware’s cloud solution for its continual innovation and platform extensibility. Demandware Commerce will accelerate our time to market and enable us to grow our strategic digital channel,” said Kevin Coen, Crabtree & Evelyn president of the Americas. 

Crabtree & Evelyn worked with Demandware Link Solution Partner, SapientNitro, on the development and system integration of its new site. 

“Crabtree & Evelyn understands that staying ahead of the accelerating pace of change in technology, retail trends and consumer expectations is critical for success in digital commerce,” said Jeffrey Barnett, COO, Demandware. “By choosing Demandware, they not only benefit from a comprehensive digital commerce platform that enables them to move quickly in the changing face of retail, they also gain a partner committed to their success. We look forward to working closely with Crabtree & Evelyn to support their ongoing growth initiatives.”

Demandware adds Crabtree & Evelyn to a list of clients that includes Pier 1, Avenue Stores, Jo-Ann Stores, Pacific Sunwear and Ecco. Its enterprise cloud platform minimizes the costs and complexities of running global, omni-channel commerce operations and empowers retailers to respond with speed and agility to new market opportunities and continually evolving consumer expectations.