Cross-channel retail provider names SVP marketing

REDWOOD CITY, Calif. — MyBuys, a leader in cross-channel personalization for retailers, announced that Neil Patil has joined the company as SVP marketing.

Most recently, Patil served as CMO at Overtone, a social media analytics company recently acquired by KANA Software, where he led the company's product strategy and marketing efforts resulting in adoption of customer and social listening programs by Fortune 100 retail, financial, and technology companies. Prior to Overtone, he was VP marketing at Activant Solutions, a retail and distribution software provider, where he oversaw the company's overall marketing activities, re-branding and positioning as the company expanded markets and doubled revenues to over $400M.

"We are thrilled to have a seasoned marketing executive like Neil Patil joining the team at MyBuys," said Robert Cell, president & CEO of MyBuys. "Neil's success in helping grow revenue substantially through innovative marketing leadership at past companies is exactly what we need to take MyBuys to the next level."