David's Bridal selects Mercent to boost e-commerce growth

SEATTLE — David's Bridal, a retailer of wedding attire and other nuptial-related items, has signed on to use Mercent's Retail software platform.

David’s Bridal is utilizing Mercent Retail to increase online sales, revenue and profits across Amazon.com and high growth comparison shopping engines, Mercent said.

“We were attracted to Mercent’s deep knowledge and proven client results on Amazon.com,” said Kristen Celko, VP of e-commerce for David’s Bridal. “We are confident Mercent’s price optimization tools and Mercent Retail platform will enable us to compete more profitably across a variety of third party platforms. We are also excited to leverage the technical capabilities of Mercent Retail to be more efficient and competitive with our product and promotion placement across popular comparison shopping engines. Mercent’s industry expertise and knowledge of various data feed requirements for third-party shopping channels removes operational burden, allowing us to focus on other strategic efforts within our business.”