Deloitte: Majority of consumers plan to shop in stores, online during Thanksgiving weekend
NEW YORK — Most consumers have their wallets ready for Thanksgiving weekend and are armed with plans to spend an average of $224, according to Deloitte's pre-Thanksgiving shopping survey.
In its latest poll of 1,000 consumers, Deloitte found that 51% plan to shop in stores or online over the holiday weekend, with 17% planning to shop in stores on Thanksgiving Day and 66% planning to shop in stores on Black Friday. Among those planning to shop online, 26% said they plan to shop online on Thanksgiving, 50% said they plan to shop online on Black Friday and 41% said they plan to shop online on Cyber Monday.
Despite the number of consumers that plan to spend this holiday weekend, nearly 4-out-of-10 shoppers surveyed said they expect better deals will arise later this season, with 39% saying they will hold off spending because they anticipate better promotions. However, 22% said they were more likely to purchase earlier in the holiday season over concerns that merchandise may run out.