Demandware acquires Mainstreet Commerce

Demandware has acquired privately held Mainstreet Commerce, a leading provider of cloud-based order management software in an effort to simplify order orchestration between online and in-store shopping processes, optimize store and Web inventory and enable retailers to deliver a “buy anywhere, fulfill anywhere” consumer experience.

Mainstreet BusinessFlow includes full lifecycle support across all channels and devices, from sales origination through automated payment processing, order processing, shipping management, drop-shipping and fulfillment. Like Demandware, it is built and delivered via a cloud-based architecture, is highly scalable and easily adapted to meet customers’ needs without limiting the ability to upgrade. Demandware Commerce, combined with Mainstreet BusinessFlow, will enable retailers to enhance the overall omnichannel customer experience and manage the complete consumer shopping lifecycle in the cloud.

Demandware and Mainstreet Commerce share approximately 20 common customers, including clothing retailer vineyard vines, which is leveraging the two technologies to enable omnichannel shopping experiences.

“Using Demandware Commerce as our digital commerce platform and Mainstreet’s BusinessFlow for distributed order management allows us to sell more effectively anywhere our customers want to buy,” said Ian Murray, co-founder of vineyard vines. “Since launching on the Demandware Commerce platform in early 2012, these two enterprise-class technologies have helped power significant growth of our digital channel, a meaningful increase in store sales, and enabled inventory optimization through both warehouse and store fulfillment. We are looking forward to working with the combined solution, which will translate to greater efficiencies for running our business in the cloud.”

“This acquisition further extends our leadership in delivering omnichannel consumer experiences that retailers and consumers demand. Fulfill anywhere capabilities are critical for managing the entire order lifecycle and delivering an omnichannel consumer experience. By combining our two solutions, retailers will be able to get these capabilities from a single vendor in the cloud,” said Tom Ebling, CEO of Demandware. “Mainstreet has built industry-leading technology that powers leading retailers and brands like LiveNation, Life is good, Brooks Sports, Urban Decay and Zumiez. We are thrilled to be adding Mainstreet’s entire team, including founders Mike Sandler and Nick Laurie, to Demandware.”

Demandware does not expect the transaction to have a material impact on its 2014 financial results.