'Desperate Housewife' featured in TRU differently-abled toy guide
WAYNE, N.J. — Toys"R"Us announced that "Desperate Housewives" star Eva Longoria will be featured on the cover of its 2011 edition of the Toys"R"Us Toy Guide for Differently-Abled Kids. Longoria will be featured alongside Elijah De La Cerda, a 5-year-old boy with Down syndrome from Fresno, Calif., the company announced. Released annually, this complimentary resource is created with guidance from the National Lekotek Center, a nonprofit organization dedicated to making play accessible to children of all abilities. The Guide is available in Toys"R"Us and Babies"R"Us stores nationwide and online, in English and Spanish, at Toysrus.com/DifferentlyAbled.
"Growing up in a tight-knit family and watching my sister face – and overcome – everyday challenges, I came to understand the critical importance of teamwork and socialization in the development of differently-abled individuals," said Longoria. "The Toys"R"Us Toy Guide for Differently-Abled Kids helps foster inclusive play environments by featuring toys that kids with special needs can enjoy alongside siblings and friends. I'm so honored to appear on the cover and lend my support to Toys"R"Us for this project."
Toys"R"Us announced that the guide, which utilizes colorful icons to help parents choose the best toys for their children, has increased to 64 pages. In addition, for the first time, customers who pick up a hard copy of the Toys"R"Us Toy Guide for Differently-Abled Kids in-store will find a QR code on the back cover. Scanning the QR code will allow compatible smartphone users to access a special video message from Eva Longoria. Throughout the year, content will be regularly updated to offer unique information, videos and more through this Quick Response code.