Destination Maternity, Macy's Inc. expand partnership
PHILADELPHIA Destination Maternity and Macy's Inc. announced the expansion of their maternity apparel leased department relationship. By the end of February 2011, Destination Maternity products will be available at more than 615 Macy's department stores throughout the United States. Currently Destination Maternity operates leased departments in 113 Macy's locations in the United States, typically carrying a mix of Motherhood Maternity and A Pea in the Pod branded merchandise, the company reported.
Destination Maternity products will range in price from $7.50 to more than $200.
Ed Krell, CEO of Destination Maternity, commented "We are delighted to expand our relationship with Macy's under an exclusive multi-year arrangement that is a win for Destination Maternity, Macy's and moms-to-be throughout the United States. Our relationship with Macy's, which dates back nearly 20 years, allows us to bring our knowledge as the maternity apparel fashion experts to a broader customer base, while providing us exclusive access to Macy's shoppers. This expansion serves to deepen our position as the leading maternity apparel retailer in the world."