Dick’s endears itself to athletes with online initiative

Dick’s Sporting Goods has partnered with IMG academy to develop an innovative new digital training platform to help the retailer drive increased engagement with athletes looking to achieve peak performance.

The state-of-the-art platform, which is now live at www.DicksSportingGoods.com/Dayone, is customized for individual sports and offers comprehensive training regimens. The company said it launched the "Day One" experience to provide a one-stop resource, serving true athletes before and during the season. It features an intuitive user experience that is seamless across PC, mobile and tablet devices, and provides an extensive library of training videos that cover sport-specific skills, speed and strength exercises, as well as nutrition and mental conditioning. The specialized instruction is delivered by IMG Academy's coaches and athletic and personal development experts.

"We are thrilled to join with IMG Academy to provide athletes with a best-in-class online destination to better prepare them to be untouchable from 'Day One' of every season," said Lauren Hobart, chief marketing officer and SVP at Dick’s. "This unique experience provides an extensive library of expert counsel, instruction and integrated training that will equip and empower athletes to better reach their potential."

The platform provides comprehensive training information for fall, winter and spring sports including football, soccer, basketball, baseball, lacrosse, golf and tennis. 

"We take great pride in the training we provide the student-athletes who attend IMG Academy, as they prepare themselves to excel in college and beyond," said Greg Phillips, vp and athletics director at IMG Academy. "It is exciting for us to share some of our expert instruction and proven training methods with a greater audience of dedicated student-athletes who seek a competitive edge as they prepare for their sport season."