Dickies gets a little bit country in new ad campaign

FORT WORTH, Texas — Global workwear brand Dickies has teamed up with country music group Eli Young Band. They are offering fans an opportunity to meet the band on the No Shoes Nation Tour with Kenny Chesney.

The contest will award one winner and a guest airfare, hotel accommodations for two nights and tickets to the last tour stop in Foxboro, Mass., on August 24. Dickies is encouraging its customers and fans of band to enter a chance to win on Dickies' Facebook page from July 1-30. Additional prizes include Dickies apparel autographed by Eli Young Band. The winner will be announced on August 1.

"With their dedication to a rigorous touring schedule and rehearsals, the Eli Young Band has proven themselves to be hard and reliable workers on and off the stage," said Matthew McCartin, marketing chief for Dickies. "At Dickies, we seek out individuals who epitomize the authenticity and purpose-built nature of our brand. We're glad to find those qualities in musicians who call Texas home, just like we do."

Grammy-nominated Eli Young Band will also be featured in Dickies' upcoming print and digital brand campaign. Dickies will capture behind-the-scenes coverage on tour with the Eli Young Band on Dickies.com and Eliyoungband.com.

"Dickies was really a no-brainer for the four of us. They are a great American brand," said Jon Jones, bass player for the Eli Young Band. "Their reputation for making hardworking clothing that stands the test of time is something we all identify with and really respect."  

Eli Young Band has charted two consecutive #1 hits at Country Radio with "Crazy Girl" and "Even If It Breaks Your Heart." The band has opened for Kenny Chesney, Rascal Flatts, Tim McGraw, Faith Hill, Alan Jackson, Dierks Bentley, Gary Allan, Jason Aldean and Dave Matthews Band.