Dickies slips into something more comfortable
FORT WORTH, Texas — Global work wear brand Dickies has signed a new licensing agreement with R & S Sales Company, a leading developer and marketer of slippers and flip-flops in the U.S.
Products under the license will include slippers and flip-flops that feature designs and trends from Dickies work wear and work-inspired styles.
"We are always looking for licensed categories that complement our core consumer and their needs and desires. We pride ourselves in adding companies that produce high-quality, innovative products synonymous with the Dickies brand," said Michael Penn, VP of licensing for Dickies. "R & S Sales Company recognizes the need and desire for accessory footwear under the Dickies brand and will provide the function and design our core and lifestyle consumers expect from us."
"We are very impressed with the diverse consumer base that values the Dickies brand for work and for after work," said Steven Podhaizer, president and CEO of R & S Sales. "We are excited to tap into the heritage of the brand and incorporate their distinct brand DNA into our designs while expanding the brand into a new category that appeals to their core consumer."