Digimarc helps Costco create more interactive magazine
BEAVERTON, Ore. — Costco Wholesale Corp. has engaged the services of Digimarc Corp. to create a more interactive experience for the readers of its monthly magazine.
The company is using the Digimarc Discover Intuitive Computing Platform to embed transparent digital watermarks within the editorial and advertising content of The Costco Connection, the largest monthly magazine in the United States. Using the Digimarc Discover application on their smartphone or tablets, the magazine's more than 8.6 million readers are able to scan more than 50 unique digital watermarks included in articles and ads to view product information, videos and store information, make purchases, and more on their mobile devices.
"Many of our members are already browsing The Costco Connection with their mobile phones and tablets sitting nearby," said David Fuller, Assistant VP publishing and editor of The Costco Connection. "With Digimarc's solution, our readers can seamlessly move between our print magazine and our online content without ever having to open a browser and search. This instant connection to more information means our members will be able to more deeply engage with our content much more quickly."