Disney dreams big
GLENDALE, Calif. — Ahead of the upcoming Licensing International Expo in Las Vegas, Disney Consumer Products chairman Andy Mooney showcased the companies plans to expand its retail presence. According to Mooney, who was speaking at a media presentation, sales of Disney-branded merchandise have grown at a compounded rate of 12% per annum over the last 10 years.
“Our primary objective in franchise development has been to diversify our portfolio to connect with a broader range of consumers. We’ve not only grown the number of Disney franchises from only two in the year 2000 to 13 in 2011, but classic franchises have not suffered because of it. This is evidenced by global retail sales of Mickey Mouse and Friends merchandise on track to generate $9 billion and the incremental retail space devoted to Cars 2 in addition to the already substantial Cars line,” said Mooney.
Disney plans to take advantage of both new and classic brands to promote branded merchandise and grow Disney franchises, Mooney noted. Particular plans include the opening first Disney Baby concept store in fall 2012 in the Los Angeles area at The Americana at Brand in Glendale, Calif. and expanding the assortment of Cars merchandise for children and adults.